Tri Vantage, Program

We helped a company that sells shade see the light.

Tri Vantage is one of the nation’s leading distributors of specialty fabrics, hardware and finishing supplies for awnings and shade platforms – products that essentially provide sun control. With a focus on being clearly recognized as the leader in the sun control products category, they turned to Mitchell Allen to develop and implement a sales and marketing support program to help them achieve that goal. The result was “People Love Shade”, a robust, integrated multi-media program that worked for business-to-business and business-to-consumer audiences in both internal and external communications and applications across all markets.

Using the creative “People Love Shade” concept as a core theme, the program incorporated interactive components including a dealer extranet, consumer website with dealer locator, e-catalog, webinar dealer training and customizable dealer self-promotion materials, printed materials such as trade advertisements, a recruitment brochure, a dealer kit and consumer product literature, and an integrated public relations campaign.

The program generated dramatic results. Within three months of the program’s launch, Tri Vantage increased their dealer presence by 155%, experienced exponential growth in their website traffic and recorded extranet product purchasing that far exceeded expectations.