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Advertising, Design, Storytelling, Social(izing), Broadcast, Web stuff, Direct, Brand essence, and other things. It's connecting with people. Getting into their heads. Getting response. No matter the medium.

A new company. A blank slate.

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Lauren Innovations, Corporate Identity

First up was to develop the corporate identity. The name by itself didn’t lend to an obvious graphic direction, but the purpose of the company did. They offer products directed at a safer, healthier and more secure world.The final choice for the symbol used the letterforms “L” and “I” in a circular, global shape creating movement, energy and a sense of forward thinking.

 

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