Astrup, Direct Mail

Place foot here. Stomp down hard.

"Great looking" and "durable" aren't always synonymous with designer upholstery fabrics in the hospitality industry. We created a bold and irresistable direct marketing initiative called "Stomp", which invites recipients to test this high fashion, high performance fabric for themselves. With a boot image and directive to "Place foot here, stomp down hard" on the front, the recipient opens the mailer to find a packet of ketchup on one side and a fabric swatch on the other. With tongue-in-cheek, it dares anyone to smash ketchup on the designer fabric. Simple cleaning instructions were included for the disbelievers. This piece is not only winning over an industry's interest in this fabric line, but also won a national silver ADDY award for direct marketing.