Anything but typical

Selker Leadership, Identity and Website

After a marketing audit, we found this senior executive search firm was anything but typical, while their corporate communications pieces were, well, typical. A patent-pending assessment approach puts them on another level from the competition. So we helped identify the brand drivers and profile, then created a new logo and a website to make their communications as targeted as their approach. The logo picks up on the sense of focus needed to align executive talent to the right company culture. The website utilizes the Selker team to not only outline the benefits of their assessment approach, but initiate the relationship with the prospective executive or client.