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Advertising, Design, Storytelling, Social(izing), Broadcast, Web stuff, Direct, Brand essence, and other things. It's connecting with people. Getting into their heads. Getting response. No matter the medium.

Football players are taller. Wider. Bigger. Bulkier. Faster.

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Riddell, Product Launch

While the human body has changed, the head really hasn't. So Riddell realized the helmet that protects it had to. They developed a new helmet, the Revolution, with the intent of reducing the growing number of concussions. And they looked to us to develop a video and brochure that would help reduce the headache of introducing the new helmet to coaches and athletic directors in high schools, colleges and the NFL.

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