Written by Judy · Wednesday, March 03, 2010

Why chose a small agency?

It’s really important for clients and agencies to find the right fit. (I know, I’m preaching to the choir.) Clients are looking for marketing solutions, creativity and the best value for their money. Agencies of any size, large or small, are looking for relationships where the chemistry is right to be a marketing partner.

That said, why choose a small agency?

I like to think of the small agency as similar to a small, hip, non-chain restaurant. It’s usually the chef’s talent and passion that’s drawn the customers there. The staff is there because of the one-of-a-kind bistro environment, versus the often-impersonal chain approach. An intimate experience, tables are few and close together. A special night out…not everything for everybody.

This is pretty much the same for a small agency. The talent that founded the agency has a passion, just like the chef. This passion attracts and fuels the other talent. The small agency folks are averse to the large agency "system". They take pride in being more personal, nimble and responsive. A non-chain restaurant.

This culture means that the small agency prides itself and feeds its ego by becoming an extension of the client. To work best, they like to assume a role as your business partner, not just a vendor.