The Making of 'The Bark Side'

The promotional strategy to pre-release the Super Bowl ad is definitely working and creating interest. The combination of the talent resembling the "Star Wars" characters with the natural editing makes for intrigue. The editing could have resulted in a pretty "trite" approach. Instead, it builds and grows organically. Love the closing. Proven to be true, if you have a dog in the house this ad will drive them crazy.

http://adage.com/article/special-report-super-bowl/volkswagen-conducted-canine-chorus/232268/