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Advertising, Design, Storytelling, Social(izing), Broadcast, Web stuff, Direct, Brand essence, and other things. It's connecting with people. Getting into their heads. Getting response. No matter the medium.

Chalking one up for moms to be

Parma Community General Hospital, Non-traditional

As part of a campaign aimed at bringing awareness to the Women's Health Services at Parma Community General Hospital, specifically maternity, we brought in Akron artist Ruth Turner to create this delightful chalk image over two days during the recent Parma Rib N Rock festival. The effort attracted a lot of onlookers and attraction to promote a new microsite haveababyatparma.com.

   

Open your mind. Close more sales

Tri Vantage, Tradeshow Booth

It’s not business as usual anymore. The economy has seen to that. But Tri Vantage can help by providing more ways to close sales and help their customers grow. So when Tri Vantage needed a theme for their tradeshow booth at IFAI Expo, we came up with “Open your mind. Close more sales”. The booth message encouraged customers to open their minds to more product offerings, to more convenience with on-line resources, to new sales tools and to all the other opportunities surrounding them in the booth. To capture visitors’ imaginations, we wanted them to take part in all the opportunity. So we developed a video in the booth where customers actually saw themselves incorporated into the video. Encouraging them to ask more about how to grow their business. That is, if they were open to it.

   

Selling the idea of convenient health care

Mercy Medical Center, Urgent Care Clinic Billboard

One of Mercy Medical Center's goals was to develop long term relationships with patients. This meant helping them with everyday medical needs as well as the major ones. This also meant being convenient to their needs. In one neighboring community, Mercy attached their new facility to the high school and we made sure the community understood their intentions.

   

Football players are taller. Wider. Bigger. Bulkier. Faster.

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Riddell, Product Launch

While the human body has changed, the head really hasn't. So Riddell realized the helmet that protects it had to. They developed a new helmet, the Revolution, with the intent of reducing the growing number of concussions. And they looked to us to develop a video and brochure that would help reduce the headache of introducing the new helmet to coaches and athletic directors in high schools, colleges and the NFL.