Lauren Innovations Partners with Mitchell Allen for Marketing Solutions, Brand Strategy and Launch

Lauren Innovations, a newly formed subsidiary of Lauren International in New Philadelphia, Ohio, has chosen Mitchell Allen to develop marketing and brand strategy for the company and the new products it will take to market.

A provider of web-based safety and emergency response solutions for academic institutions, Lauren Innovations has enhanced its offering and now offers critical information management solutions to organizations in a broad range of market sectors, including education, healthcare, manufacturing, multi-use facilities and more.

Mitchell Allen will work closely with Lauren Innovations to assist them in establishing a corporate identity as well as a name, brand identity and a market launch campaign for its products and services. The agency will also develop interactive sales support materials and essential collateral materials. As part of a comprehensive marketing program, Mitchell Allen will design a new website and promotional materials, and develop a media relations program for the company.