Launching NaviGate – the Critical Information Management System from Lauren Innovations

Mitchell Allen has helped Lauren Innovations successfully launch NaviGate, a robust, web-based Critical Information Management System. NaviGate provides the bridge between an organization’s critical information and all personnel who need to access and apply that information. From safety and emergency response to learning management and incident reporting, NaviGate provides users a secure, online, role-based system designed for organizations to aggregate, manage, distribute and leverage their critical information. Initial target markets include education, healthcare, manufacturing, transportation and public venues.

Starting with the development of a strategic marketing approach and brand platform, Mitchell Allen created the NaviGate name and brand identity to introduce and effectively position the product with a unique look and message. The overall marketing campaign integrates a variety of elements including a NaviGate website in conjunction with the Lauren Innovations website, a promotional “teaser” video, interactive product presentation demo’s, a unique 2-sided 32-page brochure depicting NaviGate’s 2 primary focal points of emergency response and operational support, additional promotional materials and collateral, and a coordinated publicity campaign.