InnerLink Selects Mitchell Allen

Mitchell Allen has announced that it has recently partnered with InnerLink, Inc., to provide strategic marketing services as the company expands its services through the U.S. Based in Lancaster, Pennsylvania, InnerLink is a web-based provider of health, fitness, nutrition and safety resources.

Mitchell Allen was hired to develop a marketing campaign to increase sponsorship sales as InnerLink seeks to assist schools across the states in combating the current health and obesity crisis among youth in America. InnerLink's web-paced products serve as a multi-faceted health resource for schools, students and their parents. A complete online wellness community, the company's health resource provides innovative lesson plans, hands-on activities, programs and interventions to help students make healthier choices that will ultimately reduce their risk of developing obesity and other health problems.

Mitchell Allen will develop an array of marketing tactics to assist InnerLink in reaching the stakeholders in funding this important health initiative for schools. Specifically, the firm will assist InnerLink in developing sophisticated product presentation materials, including an interactive DVD program, brochures, direct mail pieces and media relations.