Pushing for healthy choices
InnerLink, Direct Mail
For the first time in modern history, our children’s life expectancy could be lower than our own. This positioning statement was used for a sponsorship program directed at InnerLink’s sustainable health intervention programs for schools (K-12) that assist students to make good choices in health and safety. This program is designed to recruit and demonstrate how corporate sponsors can be involved in the community and school systems.
Place foot here. Stomp down hard.
Astrup, Direct Mail
"Great looking" and "durable" aren't always synonymous with designer upholstery fabrics in the hospitality industry. We created a bold and irresistable direct marketing initiative called "Stomp", which invites recipients to test this high fashion, high performance fabric for themselves. With a directive to "Place foot here, stomp down hard" on the cover, the recipient opens the mailer to find a packet of ketchup on one side and a fabric swatch on the other. With tongue-in-cheek, it dares anyone to smash ketchup on the designer fabric. Simple cleaning instructions were included for the disbelievers. This piece is not only winning over an industry's interest in this fabric line, but also won a national silver ADDY award for direct marketing.
Squinting is not becoming
Tri Vantage, Video
Mitchell Allen's "Squint!" video gets attention and generates excitement for Tri Vantage products at the 2010 HD Expo.
The Hospitality Design Exposition & Conference (HD Expo) is the premier trade show for hospitality design professionals. It's where the buyers meet the industry's newest and most innovative products and services. Our client Tri Vantage was an exhibitor at the show and we developed their booth message and promotional pieces. As part of the campaign we created a brand essence video for the booth that promotes the benefits of shade and Tri Vantage's products.
People love shade
Tri Vantage, Microsite
And this site helps sell it. Our client supplies shade products to dealers all across the country. As part of a dealer support campaign, we built this microsite peopleloveshade.com to demonstrate all the ways possible to enjoy the shade.
A window of opportunity
Polaris Edge, Product Brochure
Polaris is well known in replacement window circles. But the new construction market is just that, a new venture. One of the initiatives to launch this product included a brochure outlining the advantages, the "EDGE", that a builder would gain with this window. This piece had to stand up against national window competition. It outlined guarantees, not just promises. Performance, structural and installation edges as well as color decorative advantages. And many possibilities of styles, shapes and size.
Some of our best work is seen only once a year
We’ve always believed the annual report is not only a financial report, but also a marketing tool. You certainly have the reader’s undivided attention. Not to mention some of their money. The challenge, and the opportunity, is to present the requisite financial data, and at the same time build the brand impression. We have done just that for companies like Rubbermaid, Developers Diversified Realty, Boykin Lodging and Judson Retirement Community. We’ve done it by creating a compelling message that’s interesting and educational.
Trican Corporation, Website
Trican is one of Canada's largest distributor of outdoor specialty fabrics and related materials. They came to us to establish their web presence. The primary focus of the site is to display their wide range of application solutions, and their passion for outstanding customer service.
A hardworking website
Tri Vantage, Website
Tri Vantage is the nation’s largest distributor of specialty fabrics and associated products. Their website works as a portal for company and product information, online ordering and for a Sun Control Professional ExtraNet. It's robust, navigating customers from nine industries through hundreds of pages of information. Its home page promotes specials, recruits new Sun Control Professionals, while diverting shopping homeowners away from this business-to-business site to a separate consumer site.
Doubling the chance for a sale
Lauren Innovations, NaviGate Brochure
Lauren Innovations acquired ‘Team Prepared’, a web-based portal for managing emergency incidents in school systems, from InnerLink. In just a few months, we developed a new brand name, corporate identity, along with sales tools that repositioned the product as a single system for Critical Information Management to a larger range of end users. And one capable of managing both operational functions as well as emergency incidents. So with this new sales strategy speaking to two audiences within each organization, we needed to create a brochure to match. Our design allowed both the front and the back cover to work as front covers that offered both audiences a specific message and a duplicate solution at the center spread of this 32 page brochure.
A new company. A blank slate.
Lauren Innovations, Corporate Identity
First up was to develop the corporate identity. The name by itself didn’t lend to an obvious graphic direction, but the purpose of the company did. They offer products directed at a safer, healthier and more secure world.The final choice for the symbol used the letterforms “L” and “I” in a circular, global shape creating movement, energy and a sense of forward thinking.