MitchellAllen

Chalking one up for moms to be

Parma Community General Hospital, Non-traditional

As part of a campaign aimed at bringing awareness to the Women's Health Services at Parma Community General Hospital, specifically maternity, we brought in Akron artist Ruth Turner to create this delightful chalk image over two days during the recent Parma Rib N Rock festival. The effort attracted a lot of onlookers and attraction to promote a new microsite haveababyatparma.com.

Mitchell Allen Group is Awarded Three ADDYs

Cleveland American Advertising Federation · 2010

We received a Silver ADDY for their “Available in” ad created for Tri Vantage, an international supplier of specialty fabrics and hardware. The ad identifies that this tent fabric is available in 21 vibrant colors.

We received a Bronze ADDY for the “Wimpy Brute” ad created for Tri Vantage. The ad promotes that this is not only a specialty fabric used to manufacture large event tents, but where beauty meets strength.

We also received a Bronze ADDY for their “Putting you in the right light” ad campaign created for Tri Vantage. The ad campaign promotes the "Shade Inspiration Collection", a line of interior shade systems. Each ad demonstrates one of the four shade options – transitional, decorative, filtered and blackout – by showing women in the light, or the shade, created by each shade system.

A new company. A blank slate.

Lauren Innovations, Corporate Identity

First up was to develop the corporate identity. The name by itself didn’t lend to an obvious graphic direction, but the purpose of the company did. They offer products directed at a safer, healthier and more secure world.The final choice for the symbol used the letterforms “L” and “I” in a circular, global shape creating movement, energy and a sense of forward thinking.

Now online

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Trican Corporation, Website

Trican is one of Canada's largest distributor of outdoor specialty fabrics and related materials. They came to us to establish their web presence. The primary focus of the site is to display their wide range of application solutions, and their passion for outstanding customer service.

Bring it on

Tri Vantage, Ad

Most high performance fabric works because it, well, looks like those plastic covers your grandma used to put on the furniture when you showed up. Our client developed a line of high performance fabric that actually looks and feels like fabric that you dream to have on your best furniture. So we developed a life repellant campaign directed at a number of target audiences, this one meant for the marine market.