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It’s going to take some guts

Written by Judy · Wednesday, 14 October 2009 16:23

To do their jobs and conscience right, marketing folks are going to have to dig deep and push back to their corporate rule that now more than ever is the time to focus on strategy. The marketing plan and strategy with measurable goals should be the all time priority right now during this doom and gloom. Not the low hanging fruit tactics which folks quickly and easily latch on to. It’s going to take some backbone. Marketers like everybody else, are in fear of losing their jobs. So saying “Why do we do it this way…” is going to take some guts. But in the end it will benefit their company and their careers.