The biggest failure

Written by Jason · Wednesday, 17 February 2010 10:15

I was watching a lecture by Sir Ken Robinson on TED (click here to view, it is pretty interesting) on how our education systems kill our creativity. He made a statement that has been a recurring theme in my creative life, "If you’re not prepared to be wrong, you'll never come up with something original."

In this world of tight deadlines, client demands, pressures of faster, quicker, cheaper, and just the fact that this is a business first and foremost, we creatives from time to time find ourselves playing the safe card just to get through. It is a sin we all commit. Unless we are diligent we will take the path of least resistance. We have to make conscious decision to push our ideas away from the typical.

So today I'm just reminding you all. The biggest failure is never failing.

It’s going to take some guts

Written by Judy · Wednesday, 14 October 2009 16:23

To do their jobs and conscience right, marketing folks are going to have to dig deep and push back to their corporate rule that now more than ever is the time to focus on strategy. The marketing plan and strategy with measurable goals should be the all time priority right now during this doom and gloom. Not the low hanging fruit tactics which folks quickly and easily latch on to. It’s going to take some backbone. Marketers like everybody else, are in fear of losing their jobs. So saying “Why do we do it this way…” is going to take some guts. But in the end it will benefit their company and their careers.

jaiin's first crush

Written by Jason · Friday, 09 October 2009 14:13

I've been making wine at home for a little over a year, up to this point only kits and fruit wines. This year I've taken the plunge and ordered 200 lbs of Cabernet Sauvignon, from the Central Valley California. Enlisting my friends and family as low cost labor, we've crushed, fermented, and pressed them into 13 gallons of wine. With a little more work, a lot of patience, and the willingness of the wine gods, we'll have wonderful wine for a 2011 release.

Gettin’ jiggy

Written by MAG · Thursday, 01 October 2009 00:00

Workamajig – what a great name (and logo)! And what a great platform. We’ve been busy learning and applying the Workamajig ‘web-based project management software’ system designed for agencies. And it’s really a whole lot more than a project management system – it’s really an ERP system for an agency. It encompasses everything we do on a daily basis in doing creative work for our clients – from project start to finish – literally everything we do and all of our processes and activities.