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Trust your heart to the team that is anything but average
Parma Community General Hospital, Campaign
Everyone knows time is critical during a heart attack. Parma Hospital continues to respond faster than any hospital in its marketplace, and consistently faster than the national average. So when a recent heart attack patient's clogged artery was opened in just 9 minutes after arrival, it was obvious whom people should trust their heart to.
Minutes away
Parma Community General Hospital, Newspaper
This was part of a campaign that included radio, newspaper, non-traditional, events and an online microsite. The campaign increased awareness as to how convenient Parma Hospital is for expectant moms after a neighboring hospital terminated maternity birthing services.
Tent fabric of all colors and sizes
Tri Vantage, Ad
The “Wimpy Brute” ad created for Tri Vantage, an international supplier of specialty fabrics and hardware, promotes that this is not only a specialty fabric used to manufacture large event tents, but also where beauty meets strength.
The "Available in" ad, also created for Tri Vantage, identifies that this tent fabric is available in 21 vibrant colors.
He likes lots of pillows
Parma Community General Hospital, Ad
As part of a brand campaign that highlights relationships with patients through short moments around the hospital and community, these broadcast and print ads build awareness of the hospital's overall clinical excellence, while supporting the hospital's mission "Treating you better begins with knowing you better".
Maybe blue isn't the best color
Parma Community General Hospital, Campaign
As part of a brand campaign that highlights relationships with patients through short moments around the hospital and community, these broadcast and print ads build awareness of the hospital's overall clinical excellence, while supporting the hospital's mission "Treating you better begins with knowing you better".
Putting you in the right light
Tri Vantage, Program
This program was developed to introduce and position Tri Vantage's Shade Inspiration Collection, a line of four interior shade systems. The ad campaign effectively photographs four women in the light one might expect from each system. While the consumer lit opens the imagination with images that represent the four shade options. With a full range of colors, textures and opacities, the campaign shows customers how shades can control light to create a personality for any room in their home.
Chalking one up for moms to be
Parma Community General Hospital, Non-traditional
As part of a campaign aimed at bringing awareness to the Women's Health Services at Parma Community General Hospital, specifically maternity, we brought in Akron artist Ruth Turner to create this delightful chalk image over two days during the recent Parma Rib N Rock festival. The effort attracted a lot of onlookers and attraction to promote a new microsite haveababyatparma.com.
Bring it on
Tri Vantage, Ad
Most high performance fabric works because it, well, looks like those plastic covers your grandma used to put on the furniture when you showed up. Our client developed a line of high performance fabric that actually looks and feels like fabric that you dream to have on your best furniture. So we developed a life repellant campaign directed at a number of target audiences, this one meant for the marine market.
Where to go. Now.
Mercy Medical Center, Radio
Here are a few examples of how we used radio to increase volumes at offsite Statcare locations for Mercy Medical Center. When minor emergencies like bumps, bruises and illness occur, these spots identified where to go. The campaign was also supported through outdoor, print and events.
What would an ad agency know about a group of clinical services versus a true hospital service line?
You might be surprised. Typically, hospitals offer exceptional care in a particular clinical area, like Heart care, Cancer treatment, Pediatrics or Orthopedics. Our client was no different. They had developed a constellation of award winning heart services. We facilitated a great deal of success by presenting these services to the community as an integrated care delivery system. This virtual service line successfully weaved together an Emergency Chest Pain Center, outpatient heart catheter labs and minimally invasive heart bypass surgery. The outcome not only enhanced the national award winning regional heart center, but the overall hospital. The marketing effort included print, broadcast, billboard, event planning, public relations and internal training and marketing.
A similar program was designed to collaboratively position multiple hospital clinical services to create the perception of a virtual Women's Health and Breast Care Center.
