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Advertising, Design, Storytelling, Social(izing), Broadcast, Web stuff, Direct, Brand essence, and other things. It's connecting with people. Getting into their heads. Getting response. No matter the medium.

Pushing for healthy choices

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InnerLink, Direct Mail

For the first time in modern history, our children’s life expectancy could be lower than our own. This positioning statement was used for a sponsorship program directed at InnerLink’s sustainable health intervention programs for schools (K-12) that assist students to make good choices in health and safety. This program is designed to recruit and demonstrate how corporate sponsors can be involved in the community and school systems.

   

Written by Judy · Friday, December 02, 2011

Kudos to the Kent Class!

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I was invited to participate as a judge for senior presentations in Bob Petersen's Kent State Class "Issues of Graphic Design". At the end of the semester the seniors present a project to creative industry professionals who critique their presentation along with another member of the class and of course the professor (Adjunct Professor Bob Petersen). I've done this a couple of times. And each time I'm always crazy busy (some rush always occurs) and speeding my way out to Kent. But when I get there, it's a super charge for my creative soul. I often wonder if it isn't more rewarding to me than the seniors. Of interest with this semester's class was a prevalent use of an electronic presentations rather than storyboards and actual work. We talked about this as a class and it represents the overall trend towards digital and especially the shift in the University's requirement of this format early on in their design classes. I've got to say that this group really had something special going on. Great job to all! Thanks for letting me be there!

   

Trust your heart to the team that is anything but average

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Parma Community General Hospital, Campaign

Everyone knows time is critical during a heart attack. Parma Hospital continues to respond faster than any hospital in its marketplace, and consistently faster than the national average. So when a recent heart attack patient's clogged artery was opened in just 9 minutes after arrival, it was obvious whom people should trust their heart to.

   

Minutes away

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Parma Community General Hospital, Newspaper

This was part of a campaign that included radio, newspaper, non-traditional, events and an online microsite. The campaign increased awareness as to how convenient Parma Hospital is for expectant moms after a neighboring hospital terminated maternity birthing services.

   

Munch and Judy on the Browns (part 2)

After another Brown's loss, Judy and Mark "Munch" Bishop from ESPN 850 WKNR were at it again. Here's what Munch had to say on his "Munch in the Morning" show.

To listen to the first episode, click this.

   

Tent fabric of all colors and sizes

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Tri Vantage, Ad

The “Wimpy Brute” ad created for Tri Vantage, an international supplier of specialty fabrics and hardware, promotes that this is not only a specialty fabric used to manufacture large event tents, but also where beauty meets strength.

The "Available in" ad, also created for Tri Vantage, identifies that this tent fabric is available in 21 vibrant colors.